September 26, 2020 (IANSlife) Online searches for accommodations over the past few months are reflecting how consumers are viewing travel in the new normal, and several unique trends are emerging, reveals a report ahead of World Tourism Day by Airbnb.
Travellers are understandably seeking heightened reassurances of hygiene and safety, as well as seclusion. There is a growing demand for getaways that are off the beaten track and offer unique experiences – properties that are closer to nature, ones that have an assortment of outdoor amenities, or are laden with luxury features.
People want to experience longer stays but in another home, blurring the line between living and travel. Amenities that offer the full flexibility of a home away from home, such as WiFi, kitchens, and outdoor access, are being sought by travellers as they seek to experience life somewhere new, after a long six months of being homebound. Most are seeking a change of scene to inspire creativity and productivity.
From digital nomads, and millennials to solo-travellers and families, all are looking at newer use-cases for travel during the pandemic.
Some of the key trends paint a picture of travel in the new normal:
Commenting on these trends, Amanpreet Bajaj, General Manager - Airbnb India, Southeast Asia, Hong Kong and Taiwan, said, “There is a gradual shift in consumer behaviour towards travel. Our recent search trends have pointed to the fact that travelers are looking to explore safe and hygienic accommodations that offer flexibility. Bookings trends have shown us that unique stays and large homes have emerged as a choice for family and friends to be together for breaks and longer stay options. We see additional interest in amenities that offer a home away from home, and long-term travel that appeals to a number of individuals and families who want to establish a remote working base outside of their homes. We feel that these trends will continue to drive the market with demand with customer service innovation, and more intimate accommodation formats”.
What is clearly emerging is that while travel as we know it is still on the path of recovery, people are eager to see the world on their own terms and are looking at stays in newer, more intimate formats.
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