Skip to main content

Cover Story

Climate, Community and Choice

(Photo: Pexel) Reveals the Trends Shaping Sustainable Travel in 2022


April 22, 2022 (IANSlife 91 percent of Indian travellers want to travel more sustainably over the coming 12 months, with 94 percent of Indian travellers confirming that sustainable travel is important to them, reveals's 2022 Sustainable Travel Research Report.

The insights gathered from more than 30,000 travellers across 32 countries and territories, highlighted the impact of their trips remains top of mind, with 68 percent stating that the recent news about climate change has influenced them to make more sustainable travel choices. To that end, 64 percent of Indian travellers say that the sustainability efforts of accommodations and transport providers play a strong role in their property and transport decisions respectively. In fact, 88 percent of Indian travellers say they would be more likely to choose a sustainable accommodation - whether they were looking specifically for one or not. 

In search of more sustainable stays

Awareness and visibility of more sustainable stays continues, with 68 percent  of Indian travellers confirming they have seen a sustainable accommodation on an online travel site over the past year and 69 percent  indicating that they actively look for information on the sustainability efforts of a property before they book. Even more encouraging are the 80 percent  of Indian travellers say they have actually stayed in a sustainable accommodation over the past year. 

While 97 percent of Indian travellers intend to stay in a sustainable property at least once in the coming year, there is still more to do to make more sustainable stay options easier to find for everyone. Of those who didn’t stay in a sustainable accommodation over the past year, 29 percent  said they didn’t know they existed.  28 percent  admit that they don’t actively look for the sustainability efforts of a property before they book, but if easily accessible, they say they will review it, which further underlines the importance of making this sustainability information transparent and understandable for a broad audience of travellers.

Alternative destinations and timing

There is consensus amongst travellers on wanting to avoid busy and over-visited destinations. When thinking about future trips 42 percent  of Indian travellers said they’d be willing to exclusively travel outside of peak season to avoid overcrowding, and 64 percent  revealed that they would avoid popular tourist destinations and attractions to ensure a more even dispersal of the impact and benefits of their visit. 42 percent  would even be willing to choose an alternative to their preferred destination to help avoid overcrowding.

On the flip side, 55 percent  of Indian travellers struggle to find appealing destinations that are less crowded and 44 percent  feel like it’s not possible to find sustainable travel options in cities or other popular tourist destinations. This indicates an opportunity for travel platforms to work with accommodation providers in these destinations to help them progress on their sustainability journeys and in turn to highlight more sustainable options, as well as to help consumers discover alternate times and places to take their trips, without sacrificing on experience.

Connection to culture and local communities

A regenerative philosophy is influencing decision-making, with 56 percent of Indian travellers saying they want to leave the places they visit better than when they arrived and 69 percent  Indian travellers wanting to have experiences that are representative of the local culture. In fact, 35 percent  say they have actively familiarized themselves with the local cultural values and traditions at their travel destination in advance of their trips and 39 percent  would be willing to pay more for travel activities to ensure they are giving back to local communities. 

Tipping point for transportation

Indian travellers are mindful of how far they travel, how they get there, and how they get around once they’re there. 31 percent  Indian travellers say they chose to travel to a destination closer to home to reduce their carbon footprint and 31 percent  indicated that they researched public transport and/or options to rent a bicycle in their chosen destination. 39 percent  also chose to travel by train instead of the car for longer distances and 43 percent  say they feel ashamed to fly because of its impact on the environment. When it comes to booking transportation for their trips, 73 percent  actively look for sustainability information. 

“With increased pressure on our natural resources and the undeniable impact our way of life is having on the environment, we are 100% committed to leading the industry in charting a more mindful and responsible course for the future of travel.” said Glenn Fogel, CEO of “We have ambitious goals for what we want to achieve, but together with our partners across the industry and the passion of our innovative employees, we can continue to make it easier for everyone to experience the world in a more mindful and responsible way. We believe that travel is and should remain a powerful force for good, bringing enhanced cultural understanding, socio-economic opportunities for countless communities and the potential to help rejuvenate and protect our planet for the long term.”





(This article is website exclusive and cannot be reproduced without the permission of IANSlife)

IANSlife can be contacted at