By IANSlife
January 12, 2024 (IANSlife) Airbnb signed a Memorandum of Understanding (MoU) with Uttarakhand Tourism Development Board (UTDB), to build host capacity in untapped destinations, thereby redirecting travellers from the state's traditionally popular spots to lesser-explored gems.
On the signing of the MoU, Sachin Kurve, Secretary, Tourism, and CEO, UTDB, Government of Uttarakhand, said, "Uttarakhand is known for its warm hospitality and its rich tapestry of pristine trekking trails, diverse wildlife, serene hill stations, pilgrimage sites, and more. This partnership with Airbnb will further expand our efforts to promote homestay culture in our state. Individuals in the tourism sector will receive training on responsible hosting which will unlock their potential to attract guests from India and abroad. Through this partnership, we’re confident the travelers will be presented with enriching, immersive experiences that allow them to witness Uttarakhand’s beauty up close.”
This collaboration reflects a shared commitment to preserving the state's cultural heritage, natural beauty, and unique traditions, while promoting responsible and conscious travel practices in the state, which further uplifts the local communities while delivering enriching experiences for the travellers.
Key elements of the MoU include:
Amanpreet Bajaj, General Manager - India, Southeast Asia, Hong Kong and Taiwan at Airbnb, said, "We are proud to partner with the Uttarakhand Tourism Development Board (UTDB). With this partnership, we aim to empower microentrepreneurs in the region by offering them training on hospitality standards, sharing hosting best practices and encouragingresponsible hosting initiatives. Airbnb has consistently placed Hosts and their empowerment at its core, and we are looking forward to working with the government to onboard homestays in the state on our platform.”
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