By IANSlife
November 01, 2023 (IANSlife) Among the four key travel vibes, set-jetting took the lead in India, as travellers sought to immerse themselves into the iconic location of their favourite shows, embodying Main Character Energy. Seizing the spotlight as the top destination that Indians are inspired to visit in 2024 is Manali, India, with travellers influenced by Yeh Jawaani Hai Deewani, followed by Ladakh, again in India, which inspires 47 percent of the travellers to visit the mesmerising city as seen in 3 Idiots. Claiming the next spot is London in the United Kingdom, with 43 percent of Indian travellers seeking to add a royal flair to their life as seen in The Crown, and the enchanting city of Paris in France, with 42 percent of Indian travellers wanting to experience the city like Emily Cooper, as seen in Emily in Paris revealed Skyscanner
Whether it’s gig tripping or visiting the realm of sleep, global travel site Skyscanner shares the latest trends shaping industry and traveller behaviour in its “Travel Trends: Redefining value through experience in 2024” report. Blending proprietary flights and hotel data based on millions of searches with an annual consumer behaviour study[1] and expert commentary, the report reveals 2024’s hottest travel vibes and types, as well as the top 10 trending destinations and best-value destinations.
Data from the report reveals that film and entertainment have a significant influence on Indian travellers, with 94 percent of them inclined to take a trip to a destination they’ve seen on the big or small screen. Moreover, close to half (43 percent) of the respondents rate the overall ‘vibe’ of a destination as important, when choosing where to go in 2024.
Just like Main Character Energy, data shows how the value of experiences is fuelling a range of other travel trends and vibes for 2024, with price no longer solely ruling decision-making:
What’s more, with the thirst for experiences that drive greater lifestyle value, it saw the following traveller types emerging in 2024:
India’s Top Trending and Best Value Destinations
The 2024 report reveals that 86 percent of Indian travellers plan to take the same number, if not more, trips abroad in 2024 compared to 2023. The most buzzing destinations for Indian travellers in 2024 are Da Nang in Vietnam, loved for its pristine beaches, Almaty in Kazakhstan, a captivating destination in Central Asia celebrated for its stunning natural scenes, and Baku in Azerbaijan, known for its exquisite blend of historical and modern architecture[2]. On the other hand, Nice in France came out top overall, securing the highest spot for the Best Value Destinations category, followed by Geneva in Switzerland, Tokyo in Japan, and Manama in Bahrain[3] (full overview in appendix).
Commenting on the findings, Mohit Joshi, Skyscanner Travel Trends and Destination Expert said, “The desire to explore and to make the best out of holidays with richer, more fulfilling experiences is evident among Indian travellers, as they (63 percent) are budgeting to spend more on travel in 2024. The strong demand for travel in India, coupled with the focus on cultural exploration next year, are reasons why a travel metasearch like Skyscanner can bring value to Indian travellers. Try the ‘Explore Everywhere’ search feature, for example, to discover destinations ranked by prices. With our tools, travellers will realise that there are many ways to bag a bargain so that allowances can be made to spend on the comfort they are after.”
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