By Puja Gupta
November 19, 2020 (IANSlife) The pandemic has disrupted the everyday functioning of businesses, affecting livelihoods, operational sustainability, and profit margins. Many businesses have had to shut shop while others continue to struggle. In the post pandemic world, businesses will have to adopt new frameworks which allow for short-term growth, while building a foundation of long-term resilience, says Naghma Mulla, President and COO, EdelGive Foundation.
In India, women continue to enter the workforce, defying cultural and social barriers, realizing their dreams, and proving that they are as adept as men in running a business, Mulla -- who has pioneered the cause for Women Entrepreneurship through the #UdhyamStree campaign -- tells IANSlife.
However, the post pandemic economy will bring with it challenges, and in lieu of the same, on World Women Entrepreneurship Day, Mulla, who over the last decade has strategically grown EdelGive into a leading grantmaking organisation and a philanthropic fund manager and advisor within the development sector, shares some tips to ensure sustainability:
Against all odds, a lot of women entrepreneurs are creating a new India with their breakthrough ideas. With these tips, we hope that this new entrepreneurial energy can take India to the next level and put women at the forefront in the post COVID world. So, get back in the game with focus, flexibility, agility, and optimism because opportunities sometimes come in the garb of a crisis.
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