ByN. Lothungbeni Humtsoe
August 7, 2021 (IANSlife) In this day and age, having an online presence is not enough for you or your brand. With a plethora of options available for consumers on the Internet, the competition has surpassed normal and healthy levels; this calls for a cutting-edge position in the market.
There are tons of ways to do that but one of the easiest (and often overlooked) ways is through Instagram Lives. Live streams not only allow you to interact with your audience in real-time but also build a personal relationship with them. Being visual creatures, live video streaming piques our interest and increases our tendency to respond and engage with somebody even more.
Instagram’s new update called Live Rooms allows you to co-host with 3 other people. This creates more opportunities, a wider reach, more engagement and more recognition for your brand if done right.
Here’s a guide by Mehar Gulati, Founder Scarlet Relations to help get you started:
“To spice things up, Instagram allows you to monetise these sessions as your supporters can buy support badges or donate to fundraisers while they’re in these live rooms with you. To keep things light and fun, you can also just play around with cool filters! So take a leap of faith and jump on the Live Room bandwagon- Happy Communicating!” says Gulati.
(This article is website exclusive and cannot be reproduced without the permission of IANSlife)
N. Lothungbeni Humtsoe can be contacted at lothungbeni.h@ians.in