ByMeher Gupta

May 26, 2022 (IANSlife) Over the last three decades, the global marketplace has seen many changes. Players in the industry have learned to evolve with changing trends, from adapting to the impact of globalisation and embracing new technologies to leveraging social media and other avenues of digital marketing. But trends never die, and as we enter 2022, I'd like to share with you five major trends that will shape the marketing world in 2022.

Marketing with real people! Avoid models and over done up promotions

Using real people, whether physically or virtually, is a type of experiential marketing. The purpose of using real people is to provide a channel for interactions and to establish an emotional and convincing human connection. Models and staged promotions are nice, but they simply force messages down people's throats. Real-person marketing will be a big part of the sales world in 2022, and you'll need to get on board if you want your brand to stand out and connect with customers on an emotional level.

Reels, Reels and Reels

Instagram has grown to become a household social networking site, with over 1 billion active monthly users worldwide. This also implies that your company will have a large audience. However, you'll notice that Reels are taking over the Instagram space. They are an excellent form of expression and reach a large number of people. You can use Reels to share behind-the-scenes footage, user-generated content, highlight your products, and educate your target audience about what you have to offer.

Aside from that, Reels can provide your company with an evergreen and personal touch for long-term attention. If you want to truly engage your target audience in 2022, this is one trend you should keep an eye on.

Tik Tok for global brands

Tiktok has made a name for itself in the last five years as a platform for sharing personal content, promotional materials, and even advertising. While this trend is expected to continue well into 2022, there is a huge opportunity for global brands, and 2022 appears to be the year when major multinationals will use Tiktok for marketing purposes. Tiktok for Business has made the leading global content-sharing platform even more appealing, and we're sure to see more brands join the likes of M&S Romford, which has thrilled tiktokers with many exciting videos while also putting their products and services out there.

Marketing automations, like emailers, SMS and other tools available for automation 

In 2022, business marketing automation will become a reality all over the world. More businesses will automate their emailing services, text messaging, and other tools to keep marketing campaign content rolling out to subscribers and other members of the public. This is a trend that is set to simplify the process and eliminate human error, ensuring that your marketing messages are sent out whenever you want, without you having to do anything. There are numerous automation messaging platforms and softwares available online, and you should select the one that best suits your needs.

AI and Machine learning

According to a Forbes article from 2021, AI and Machine Learning will generate approximately $2 trillion between 2021 and 2024 by assisting in the resolution of marketing and sales problems. According to the McKinsey Global Institute report, the use of AI by marketers increased from 29 percent in 2018 to 84 percent in 2020. For the record, 2022 will be an even bigger year for AI and Machine Learning in marketing. AI has brought about unprecedented changes in marketing, from analysing consumer data and interests and guiding sales decisions to improving social media campaigns and other applications.

Marketers will jump on whatever can help them improve sales, gain brand equity, and build customer loyalty as new technologies and innovations emerge. Keeping an eye out for these trends and implementing them wisely in your business can also help you achieve the desired growth.

(Meher Gupta, Founder & Managing Director, Contemporary Connect)

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