November 15, 2023 (IANSlife) Bumble, the women-first dating app, releases its annual dating trends for 2024. The popular dating app has garnered insights from more than 25,000 singles on Bumble around the world to identify trends that will define dating and relationships in the year to come.
Bumble’s 2023 trends focused on navigating love abroad with Wanderlove, dating beyond your type with Open-casting, and establishing new boundaries with our partners, our work lives, and our finances. Looking ahead, 2024 is set to be the year of “self” in dating and relationships with more people looking inwards at what they value and want.
This personal prioritisation sees singles rejecting the constant strive for perfection, discarding outdated timelines, challenging ‘jobification’, and placing more value on emotional vulnerability, self-acceptance, and shared priorities.
Heading into 2024, there is an air of optimism and clarity for the ‘year of self’ as Bumble’s research shows that more than half (59%) of Indian women surveyed are going into the new year with a clear view of what they want from their romantic lives.
Bumble’s dating trend predictions include:
Samarpita Samaddar, Bumble’s India Communications Director said: “In 2023, we identified trends on travel romances, setting new boundaries, and dating outside your type. We know that cultural conversations around misogyny, women’s rights, and social issues, that are intertwined with our dating lives, left many exhausted this year. This has impacted the way people want to date - people are feeling more empowered in their sense of self and seeking out people who value what’s important to them, whether it’s social causes, lifestyle choices, or even their favourite sports.
It’s exciting to see people are now increasingly looking inward, and want to show up as authentic versions of themselves. We predict that 2024 will bring in a year of the self, with single Indians feeling more empowered than ever to prioritise what they value and what they will not stand for, leading to a new clarity about what they want in their romantic lives.”
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