By IANSlife
February 22, 2023 (IANSlife) Shaadi.com, presents its first ever edition of India’s Most Eligible shaadi report. The version contains perceptive and fascinating information about what qualities a spouse should have and don't have. The matrimonial platform, which has amassed over 50 million users to date and has more than 20 years of expertise in the lucrative matchmaking industry, is the source of this exhaustive almanack.
The study's foundation differs depending on things like profession, age, income, and location. The study effectively covers all of India, from metropolises to small towns and rural areas, from Kashmir to Kanyakumari to Assam to Ahmedabad.
The research highlights the following elements that influence someone's desirability in the context of finding a life partner. The research is based on a sample of 2.5 million users who actively used Shaadi.com between December 1, 2021, and December 31, 2022, of whom 1.6 million are men and 0.9 million are women. The study's subjects are all Indians who have used the platform actively for at least one week in the previous 12 months, making the research's conclusions particularly current and pertinent.
Key Highlights (all factors are comparative to the common average):
Expanding on the findings, Adhish Zaveri, AVP Marketing, People Interactive Pvt Ltd., adds, “This study indicates that as a nation, while we’re moving in the right direction for gender equality in marriages, we still have a long way to go in terms of truly balanced relationships. Who we find desirable is really the first point of establishing what this equation would look like after the Shaadi and the insights we’ve uncovered in this study are an honest reflection of India’s view on desirability in the context of finding a life partner. Aspects such as higher desirability for working women and specifically those with higher income, are early indicators that we are making important strides in bringing and retaining women in the workforce.”
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