ByIANSlife

October 22, 2021 (IANSlife) With the festive season on in full swing, iconic brand, Johnnie Walker, is all set to re-energize the country’s after-hour culture. Through its one-of-a-kind campaign #RevibeTheNight, the brand brings together beloved music artists like Divine, Ritviz, Lisa Mishra, Taba Chake along with popular indie bands like When Chai Met Toast and Mad Boy Mink among others to perform live across iconic community spaces in India.

The collaborative effort by Johnnie Walker to aims to bring back the afterhours culture through live performances across popular hotspots in India. The brand's goal is drive social regeneration in India and bring back the vibe of socializing through local music artists and reignite the trade, driving social culture by executing the live events with COVID measures in place and a limited capacity audience capacity.
 

Prior to the world going into lockdown, the after-hour culture in India bloomed at celebrated community hubs, that eventually became a safe-haven for individuals, a place where they found their sense of self-expression and belonging, that fueled progress. This community was driven through the culture of live music and enthralling performances that created their very own vibe, a vibe that built extraordinary, forever-lasting relationships. Through #ReVibeTheNight, one can reconnect with this community bringing music curated by artists who have a history of captivating crowds with their one-of-a-kind live experiences.

Catch the gigs and live performances for artists in these venues/cities for the live performances. 

Below is the october calendar for gigs:

(This article is website exclusive and cannot be reproduced without the permission of IANSlife)

IANSlife can be contacted at ianslife@ians.in