ByPuja Gupta
July 14, 2020 (IANSlife) Although 95 percent of Indian mothers claim to know protein as a macro-nutrient, only 3 percent of the population really understands the prominent functions of protein or why one should consume it daily, reveals a new study.
Across cities, 82 percent mothers residing in mini-metros such as Ahmedabad, Bengaluru and Hyderabad were unable to correctly associate protein with its functions and attributed low importance to its consumption as a part of balanced meals. Therefore, while eight out of ten mothers believe protein as ‘important’, protein may not adequately be included in their daily diet. Majority of the mothers (91 percent) are not able to relate to protein with its crucial functions such as repair of tissues in the body, muscle health and long-term immunity, the study added.
Right to Protein, a nationwide public health awareness initiative, released the findings of a study that uncovers a paradox in India’s daily protein consumption habits. Nielsen surveyed 2,142 mothers across 16 Indian cities revealing a worrying trend where due to a poor understanding of protein as a macronutrient, Indians consume inadequate levels of proteins.
Some of the key findings include:
“In our country, adequate protein consumption has been a rather under-debated issue when it comes to general discourse on food and nutrients. Very few studies have been published recently that provide insights about the consumption patterns about this ‘major building block’ of our lives. This study is, therefore, an insight in terms of highlighting our knowledge gaps and misconceptions that plague adequate protein consumption”, said Dr. Jagmeet Madan, Eminent Nutrition Expert, Professor, Principal, Sir Vithaldas Thackersey College of Home Science (Autonomous) SNDTWU, Mumbai and National President, Indian Dietetic Association, Supporter of the Right To Protein Initiative
Dr. Suresh Itapu, Nutraceutical Expert, and Director, NutriTech India said: “The Protein Paradox study, reiterates the importance of building a general protein understanding and awareness in India. Any individual or entity can benefit from these insights and take corrective measures to improve quality protein intake, course-correct and eventually reverse the decline in protein consumption, especially among kids.”
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Puja Gupta can be contacted at puja.g@ians.in