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United Colors of Benetton reveals SS23 collection


The collection stands out for its cosmopolitan soul and democratic looks

By IANSlife

March 28, 2023 (IANSlife) An invite to express yourself in total freedom and be everything you want. United Colors of Benetton reveals the Spring-Summer 2023 collection, designed by the brand’s new global creative director, Andrea Incontri. 

Icons in Benetton’s DNA, like knitwear, color blocks, and stripes, are revamped with a modern twist. A multitude of cherries, apples, and pears of various sizes - in glossy or sorbet colors, printed or inlaid - set the new season’s mood and define the Women’s Collection. Among the stars in her wardrobe is new knitwear with sweaters made using recycled yarns and available in a wide variety of knits, colors, and fabrics.



The fruit obsession remains front and center for the Men’s Collection as well with cherry, apple, or pear patterned pieces that combine the same urban practicality and that touch of distinct freshness. Incontri revamps the “stripes” world in this collection too with new proposals that mix college style with shapes stolen from hip-hop.





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