ByIANSlife

January 28, 2022 (IANSlife) Adidas' most iconic and successful running franchise, ULTRABOOST, has launched a new product franchise, the UB 2.0 DNA. The new collection is inspired by Mo Salah's success, with a blend of high-end fashion design featuring Egyptian hieroglyphics on the midsole and laces, as well as Mo Salah's signature on the shoe, is made to inspire a massive fanbase who want to own and wear the iconic franchise.

The product embodies the core idea of being etched in Sport & Culture, while also encapsulating the rich heritage of the iconic UB franchise and a personal touch from Mo Salah.

Available: www.adidas.co.in

Price: 19,999 INR

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