By IANSlife
October 01, 2022 (IANSlife) During Navratri the country is awash in a riot of colours and celebrations. Although each Indian state celebrates the occasion differently and wears different festive attire, all states are united by the shopping frenzy. As a result, the start of the holiday season in India coincides with the start of the shopping season. According to data intelligence company insights, consumers tend to shop more during the holiday season than the rest of the year. It was also revealed that consumers plan to shop more this holiday season than last year, with one of the reasons being a desire to make up for the time lost during the several lockdowns over the last two years.
According to Resha Mandi, India's largest farm-to-fashion digital ecosystem for natural fibres, the main emotion among the populace is a desire for calm and stability mixed with a sense of excitement and celebration as markets open and economies recover. On the other hand, as India enters festival season, there is a renewed optimism and vibrancy in the air, which correlates directly to feel-good and opulent attire.
The company recently released a trend forecast report, a first in the industry, that focuses on the Indian fashion industry and provides critical insights into the trends expected to dominate this festive and winter season. It analyses purchasing trends to predict the colours, forms, accents, and fabrics that are most likely to be in style, with an initial focus on ethnic clothing, sarees, and home décor. Because consumers are becoming more value-conscious about their purchases and pickier about their preferences, the industry has had to strike a balance between presenting new ideas and providing secure, long-term solutions while still catering to consumers' individual tastes.
As per the forecast, the dominant trends for the festive and winter seasons this year are as follows:
Traditionally, festive attire includes embellishments such as sequins, glitter, and sparkles, which may be appropriate for a particular occasion but are not necessarily eco-friendly.
The good news is that Indians are becoming more aware of how fast fashion has a long-term negative impact on the environment. As a result, India now has a sizable market for sustainable fashion. This means that improving the supply side will benefit businesses as they shift their focus to sustainability. Despite competition from synthetic fibres, the growing preference for natural fibres demonstrates the eco-friendly inclination. The domestic market benefits from the continuous change in Indian society brought about by changing fashion trends.
Resha Mandi is steadily constructing the framework for eco-friendly apparel, fabrics, and home furnishings in order to establish a new world of textiles and transform the industry by providing consumers and businesses with accessible, available, and affordable sustainable solutions.
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