ByIANSlife

January 22, 2022 (IANSlife) Sustainability is the buzzword that we keep hearing everywhere but how many of us actually work towards it? We live in the age of mass production where every commodity is produced in excess and that leads to an accumulation of waste. That is Fast Fashion and we need to come up with solutions towards combating the environmental degradation that fast fashion causes.

The lack of awareness about sustainability in the eyewear industry is glaring and the industry isn't responsive to change.
Arjun Sagar, Founder of Coco Leni an eyewear brand with Matthias Haase, a Germany-based workshop technician and optometrist, collaborated to create sustainable eyewear frames gives every step that they use ensures sustainable, renewable and eco-friendly materials and processes used. 

The production and sourcing of frames haven't earned the same amount of infamy as garments or footwear. With advancements in technology and more brands coming up that are more receptive to making sustainable eyewear, we can expect the industry to move into a more eco-friendly space. Arjun said, ”The lack of sustainability in the eyewear business always rubbed me the wrong way. Finding Matthias and Coco Leni have allowed me to find sustainable solutions while crafting art through our products. We ensure that anything we create is good for the planet and our customers.”

"Brands taking initiative towards environmental concerns especially in niches where sustainability isn’t a criterion is really important. We need to move towards creating equitability by preventing environmental degradation. The fast fashion industry produces 1.2 billion tonnes of greenhouse gases every year. Such unsustainable consumption patterns are alarming." 

With the growing concerns surrounding climate change, having conversations about sustainability and the environment is crucial. We are at the edge of environmental degradation and we have to do what little we can. Investing in a fashion that is sustainable and eco-friendly is a great way to promote awareness and support brands that are creating products that keep environmental issues in mind. Right now, as consumers, we can be a part of the change we want to see.

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