ByIANSlife

July 30, 2022 (IANSlife) The largest national event honouring the burgeoning streetwear, sneaker, and hip-hop culture trends, SneakinOut is back for a second season. The festival comes back after the original iteration was a huge success, from 7 August to 16 October 2022, nine cities will host the pan-Indian cultural extravaganza.

The pop culture festival  presented by SteppinOut and SoleSearch in partnership with Royal Enfield, will feature the largest selection of sneakers & streetwear from the best domestic and foreign companies, as well as an exceptional line-up of over 100 exhibitors from across the nation.

Among the companies displaying their product lines are Farak, VibeTheHype, KNN Calcutta, Helios, and Sneakarc. The festival will also offer other thrilling events including auctions, gaming zones, and a lot more. It will also feature performances by some of the best musicians in the nation. At the gaming section, one can engage in competitive games like beer pong, flip the cup, dance offs, rap battles, and more.

Sneakers, once a worldwide phenomenon, are currently the most recent yet most durable fashion trend. They first gained popularity in the 1900s and, were originally designed for sports, but have changed their purpose and are now considered fashion accessories. Sneakers, worn by performers, athletes, and others, are now a fashion statement. Top brands are now entering the varied spectrum of sneakers since they are seen as more than simply an accessory; they also help to define a person's identity.

To cater to the tremendous rise of street culture and sneaker enthusiasts in the country, “We are delighted to be bringing back SneakinOut 2.0; an event that is an exhilarating experience in itself, from start to finish. Apart from being a dream destination for sneaker addicts, it is an inclusive escapade for anyone who is fascinated with learning about street culture, or simply enjoys immersive experiences,” said Safdhar Adoor, Business Head of SteppinOut.

“SneakinOut has quickly become the country’s most happening cultural event that recognizes the booming growth of sneakers and streetwear. With 9 massive experiences across 9 Indian cities, the anticipation for the tour among the nation’s youth says everything you need to know about the fashion & cultural choices of today’s generation. With SneakinOut, we aim to build an ecosystem where the world of street & hype culture becomes accessible, while blooming into a flagship youth culture activation that progressive brands can invest in.” said Abhishek Bardia, Head of Marketing at SoleSearch.

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