By IANSlife

March 06, 2024 (IANSlife) To raise awareness of IP rights in the music industry and educate music creators and independent artists on the critical aspects of the music business and publishing, the Indian Performing Right Society Ltd. (IPRS), the representative body of authors, composers, and publishers of music dedicated to safeguarding their rights has recently launched a pan India campaign ‘My Music My Rights’ in association with Dolby India, 

In its inaugural workshop in Chandigarh as part of the My Music My Rights campaign, the IPRS marks a significant milestone in its mission to support and empower music creators nationwide. Kochi, Kolkata, Mumbai, and Pune are some of the cities that will witness similar workshops to highlight the aforementioned objectives of the campaign to independent creators in the coming days.

According to a study conducted by EY titled 'The Music Creator Economy: The Rise of Music Publishing in India,'  India generates 20,000 original songs annually, contributing over Rs. 12,000 crore in revenues. Despite this, financial challenges are common among creators. Among the 500 respondents surveyed, 87% wished to make a living solely from music, but only 60 percent achieved it. The majority felt the need to enhance their music production skills and improve monetization, while only 56 percent had the necessary equipment. India ranks 14th in recorded music revenues but 23rd in publishing revenues due to legal uncertainties and low compliance, highlighting the urgent need for intervention.

The "My Music, My Rights" campaign aims to address this gap by raising awareness and supporting music creators nationwide. The study notes that 33 percent of released music is regional, showcasing India's diverse musical landscape. However, challenges like accessibility, copyright awareness, and publishing rights impede artists' recognition and compensation. Through workshops, seminars, and other activities, both online and offline, the IPRS endeavours to empower creators to navigate industry intricacies effectively.

The event witnessed engaging conversations with domain experts, networking opportunities with industry insiders and fellow creators, and priceless wisdom from leading artists and panelists.

The Workshop showcased insightful sessions covering "The Art of Songwriting," where Navi Ferozepurwala shared his valuable tips and creative inputs. Attendees were taught how to manage their rights and earn royalties to maximize their earnings in the session "Managing Rights and Royalties".

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