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The world's tallest drinking glass pyramid

Atlantis, The Palm And Moët & Chandon Raise A Toast To 2022

Atlantis, The Palm And Moët & Chandon created the same at the Maison's star-studded Effervescence event series in Dubai


January 9, 2022 (IANSlife) 120 VIPs dressed in gorgeous gowns and dashing suits raised a glass to 2022 as they witnessed the launch of the world's largest drinking glass pyramid at the resort's Asateer Tent. Guests stared in astonishment as a glowing jeroboam of Moet & Chandon was emptied into 54,740 glass coupes standing over 8.23 metres high, as validated by Guinness World RecordsTM on the night.

A crew of six from Dutch business Luuk Broos Events worked five days and over 55 man-hours precisely constructing the sparkling tower of coupes ahead of the official unveiling, breaking the previous Guinness World RecordsTM record of 50,116 glasses set in Madrid in 2017.

The attempt was created as part of Mot & Chandon's Effervescence celebrations, which will take place in over 20 cities throughout 2021/22, including London, Hong Kong, Toronto, Madrid, Moscow, Johannesburg, and Mexico City. Guests were encouraged to enjoy champagne on the sandy shores of Dubai's leading beach club, WHITE Beach, before starting on an immersive experience with musical performances and beautiful entertainment, with numerous UAE celebrities, journalists, and VIPs in attendance.

 As guests moved into the resort’s majestic Asateer tent, ballerinas draped in glitter and gold twirled around the 8.23-metre-high tower of coupes as Guinness World Records™ oversaw the ceremonious pouring before announcing the record. Following the triumph, Timothy Kelly, Executive Vice President and Managing Director, Atlantis Resorts and Residences, said: "Following what has been a challenging year for us all, it’s a pleasure to stand here today toasting to the dawn of 2022. On New Year's Eve, we join our valued partner and fellow masters of celebration, Moët & Chandon, in creating a moment in history, born from our mutual vision of celebrating togetherness. The champagne tower is traditionally a beacon of greatness and generosity, and we’d like to toast to a new year filled with both in abundance".

Whilst Moët & Chandon did not invent the champagne pyramid, it’s a symbol that the brand has appropriated since the late 1950s, with the house perfecting the art of creating ever-taller champagne pyramids, breaking records in the process.  Laurent Dominguez, General Manager, Moët Hennessy Middle-East, said: "A symbol of celebration and generosity, Champagne Pyramids are deeply-rooted in Maison history and DNA. In 1983, to mark its 240th anniversary, Moët & Chandon established the first world record for the highest champagne pyramid with 2,757 crystal glasses. Almost 40 years later and alongside our valued partner and iconic destination resort, Atlantis, The Palm, we are thrilled to perpetuate this heritage and create a new milestone with this daring attempt."

 Pravin Patel, Official Adjudicator at Guinness World Records™ said: "Huge congratulations to all those involved for achieving the largest drinking glass pyramid. It takes some considerable planning and organization to pull off a feat of this magnitude. The strict guidelines provided by Guinness World Records™ has been observed to the letter, and it was a pleasure to witness such a dedicated team at work. Congratulations, you are Officially Amazing™."

 Lotte Broos, Luuk Broos Events said: "It has been a pleasure working with such a driven and enthusiastic team, and we are so pleased that, as the five-time record holders, we have managed to break yet another Guinness World Record™ for Moët & Chandon and Atlantis, The Palm. What a great start to 2022! Building a tower of this size is no small undertaking, and over half of our team is actually made up of surgeons due to the level of discipline, focus, and steady hand that it requires... especially for the last few meters. "



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