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Only 15-20% of cloud kitchens to survive a post Covid era

‘Only 15-20% cloud kitchens will survive in post Covid era’

Anand Panwar, Executive Pastry Chef, Roseate Hotels & Resorts shares his views on the rising trend of cloud kitchens

By Puja Gupta

April 1, 2021 (IANSlife) The Indian F&B industry witnessed a major drift from dine in to delivery business with the pandemic working as a “catalyst” in the growth story. The change in consumer behaviour has driven the rise of Cloud kitchens in India.  

But, according Chef Anand Panwar, Executive Pastry Chef, Roseate Hotels & Resorts: “Out of 100 cloud kitchens, only 15-20 percent may survive, these will be mostly those who have their own restaurant.” 

During the lockdown when restaurants were not allowed to operate dineout services, they introduced cloud kitchens or takeaway services. “Eventually, these cloud kitchens will change into their previous kitchen models and still have an edge over the ‘only cloud kitchen’ owners who will find it hard to compete,” he adds.  

 

‘Only 15-20% cloud kitchens will survive in post Covid era’

 

Panwar says: “Dining out is a multisensory experience. Indians love dining out in addition from ordering food at home.  During the pandemic we ordered home delivery, but in comparison to diners who go out normally it was far less.” 

Roseate Hotels and Resorts recently launched Roasted by Roseate – a chic patisserie and tea lounge in Vasant Kunj that “strives to provide that cutting edge design, chic interiors a warm ambience and serve fresh ingredients used in savouries, gateaux, pastries, bakery and fresh brews”. 

“Consumer research shows that the aroma of bread baking is a powerful signal to consumers. We have toiled hard to invent our own unique aroma that promises freshness and excitement. Some of the newly introduced items are french styled Pattaserie - Pinsa - Gourmet Coffee.”  

 

‘Only 15-20% cloud kitchens will survive in post Covid era’

 

Roasted by Roseate has 15 varieties of bread along with the exotic jams. The bread can be ordered 24 hours prior and delivered at your doorstep, it is also available on a subscription basis.  

“We have also come up with an idea of serving fortune cookies to our guests which enhances their experience at Roasted by Roseate. Such trends can only be seen in standalone spots as well as five star hotels,” he reveals. 

Speaking about the menu curated by Chef Rahul Dua, Panwar shares that his team was working on it since the lockdown and a lot of research went into it.  

One can choose from wholesome selections like mix nut tart, chocolate almond gluten free pastry, range of succulent scones, tea cakes, opera, orange velvet cakes and dreamy macaroons if you have a sweet tooth.  

 

‘Only 15-20% cloud kitchens will survive in post Covid era’

 

Don’t miss out exclusives such as Roseate Cubik, Cloud and Mississippi mud cakes. These treats include gluten free, sugar free and eggless options for the health conscious. If you fancy savories try our handcrafted puffs, open and regular sandwiches like ‘salmonrillettes, fried caper, pickled onion, mustard mayo, ‘toasted brie, sliced apple, carrot jam’ ‘croissant sandwich, ratatouille, mustard cream, feta basil, etc.  

The haute couture range includes premium blends such as Singapore Breakfast Tea, 1837BlackTea, Geisha Blossom Tea, Moroccan Mint, Alexandria, Vanilla Bourbon and Red of Africa to name a few as well as tea-infused jellies and will leave coffee lovers spoilt for choice with a selection of brewed artisan coffee freshly prepared in front of the guests. 

 

 

 

(This article is website exclusive and cannot be reproduced without the permission of IANSlife) 

Puja Gupta can be contacted at puja.g@ians.in