ByIANlife

January 9, 2022 (IANSlife) Because of the increased demand for high-quality beverages during the pandemic, the premiumization of the Indian liquor sector has expanded. Consumers are becoming more sensitive to high-quality items and are willing to pay a premium as a result of increasing savings as a result of the growing at-home culture.

With the arrival of the New Year, the carousel of wedding invitations from family and friends begins to spin. In 2022, however, weddings will take on a more private tone, as new-age couples want their weddings to reflect their personality. Because of the change in how Indian families celebrate weddings, the culinary spread at receptions will be elevated, which will include a specifically created beverage that embodies the couple's spirit.

 

Diageo, as one of the leading consumer goods corporations, is continuing its premiumization efforts and, as part of the process, revamping its luxury portfolio.  For example, Diageo India's #PourofGold campaign for Johnnie Walker Gold Reserve brings to life the story of the beverage that is excellent for weddings and joyful occasions.

The trend of experimenting with flavours and arranging a personalised meal for the wedding will continue due to changing drinking habits and the rising liquor market in the Indian subcontinent. Akash Tomar, Diageo India Brand Ambassador shares a few Johnnie Walker Gold Reserve inspired wedding cocktails:
 

Golden Opportunity

Ingredients:

• Johnnie Walker Gold label 60ml
• Lime Juice 30ml
• Turmeric Syrup 25ml
• Egg White 1No.

 

Glass: Old fashioned

Garnish: Orange zest and edible golden spray

 

Method:

• Add all the ingredients into the shaker, shake with ice.
• Strain the cocktail into another shaker and shake without ice (it will give you better froth.)
• Serve it in an old-fashioned glass over fresh ice.

 

Bittersweet “US”

Ingredients:

• Johnnie Walker Gold Label 60 ml
• Salted Maple Syrup 1 bar spoon
• Bitters 2 dash

 

Glass: Old fashioned

Garnish: Orange zest & Marshmallow/cherry

 

Method:

• Add all the ingredients into a mixing glass
• Add ice and stir well
• Strain it into an old-fashioned glass over fresh ice.

 

New Beginning

Ingredients:

• Johnnie Walker Gold Label 45ml
• Fresh green apple juice 110 ml

 

Glass: Highball

Garnish: Fresh Green apple slice

 

Method:

• Take a highball glass, fill it up with ice
• Add all the ingredients into the glass
• Stir well and garnish with apple slice and serve

 

The Long Walk

Ingredients:

• Johnnie Walker Gold Label 45ml
• Apple juice 45 ml
• Cinnamon syrup 20 ml
• Lime Juice 30 ml
• Soda 60 ml

 

Glass: Highball

Garnish: Cinnamon stick & Orange slice

 

Method:

• Take a highball glass, fill it up with ice
• Add all the ingredients into the glass
• Stir well and garnish with cinnamon stick and serve

 

Walking into new innings of Life

Ingredients:

• Johnnie Walker Gold Label 50 ml
• Sweet vermouth 10 ml
• Bitters 2 dash

 

Glass: Coupe

Garnish: Cherry & orange zest

 

Method:

• Add all the ingredients into a mixing glass
• Add ice and stir well
• Strain it into an old-fashioned glass over fresh ice

 

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