ByN. Lothungbeni Humtsoe
May 6. 2022 (IANSlife) The fifth edition of the food trends report by Godrej was unveiled by Nadir Godrej, Chairman and Managing Director, Godrej Industries Limited in the presence of who’s who of the culinary space in India. Started as an annual initiative in 2018, Godrej Foods Trends Report 2022 - Collector's Edition, saw the coming together of over 200+ thought leaders that included celebrity chefs, home chefs, professional chefs, food bloggers, health professionals, media professionals, mixologists, nutritionists, restaurateurs, sommeliers, food producers, and more, all of whom shared deep insights about their respective areas of expertise.
Some key findings that emerged for 2022 are:
Tanya Dubash, Executive Director & Chief Brand Officer, Godrej, said, “I am happy to present the 2022 Collector’s edition of the Godrej Food Trends Report. The objective has been to bring together the best minds from the food industry and collectively track the emerging trends in the food space.”
She further, added, “As per the findings, 2022 will be about recognizing eating for wellness. Some of the other key trends that have emerged showcase the rediscovery of our culinary roots, supporting locals, and taking pride in all things Indian. The focus will be on traditional food systems, inherent wisdom in culinary practices, and building a connection with what we eat.”
Rushina Munshaw Ghildiyal, Managing Director, a Perfect Bite Consulting and Curating Editor of the Godrej Foods Trends Report 2022, said, “Over the last 5 years, the Godrej Food Trends Report has grown in depth, footprint and stature, year on year. The pandemic wrought a paradigm shift in the global food industry. But it also catalysed an exciting future for Indian cuisine both at home and globally. A shift in global perception around Indian cuisine is bringing its nuanced complexity to the fore, reflected in the brand-new global overview section of the report. “
Adding further, she said, “2022, is going to be about recognizing the rich culinary heritage and growing pride in our culinary identity. We observe that culinary study will be an area of serious investment and a brand new section on Food Studies aims to track and report on this. But what makes this Collector’s Edition of the Godrej Food Trends Report 2022 truly special is the series of Culinary Deep-dives you will find in each section! Rich with visuals and insights these explorations cover a gamut of topics that have been strong conversations over the last 5 years and chronicle the topics such as the Rise of Desi Vegetables, Chicken Consumption, Indian Coffee, Mithai, Traditional Kitchenware, Plant Forward foods, and Indian Ferments.”
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N. Lothungbeni Humtsoe can be contacted at lothungbeni.h@ians.in