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A Wonderful World Of Collaborations

Swarovski’s Wonderful World Of Collaborations

Inspired by road reflectors, Nike Women’s Air Force 1 LXX with Swarovski® Retroreflective Crystals is studded in over 228 individual crystals

By IANSlife

November 18, 2021 (IANSlifeSwarovski and Nike collaborate to launch a first-of-its-kind sneaker, the Nike Women’s Air Force 1 LXX with Swarovski® Retroreflective Crystals.  

Inspired by road reflectors, the shoe is studded in over 228 individual crystals which were created exclusively for Nike. These Swarovski Crystal elements work together to make this Air Force 1 beam as bright as the light source around it. The highly expressive shroud covering the shoe, available in triple white and triple black, is modular and all 4 pieces can be removed individually or altogether using the included screwdriver for customization.

CEO Michele Molon stated, “Swarovski and Nike have been creating covetable and innovative products together for five years now. We are great collaborators bringing the best out of one another and proving how a collaboration between creative partners elevates both to new heights.”  

“With all our Swarovski sneaker partnerships we had a lot of fun exploring the edges of what’s possible for shine, reflectivity, and embellishment through advanced design, development and manufacturing. This AF1 takes that to the next level by incorporating our most challenging reflective development to date with generative design and modularity to get to a really fresh look and update to the AF1” says Marie Crow, Senior Creative Director, Footwear Women’s Lifestyle at Nike.

Available exclusively through the Nike SNKRS app, the shoe launched on November 18, 2021.


 

 

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