ByIANSlife Features

December 14, 2019 (IANSlife) Fitness wear brand Reebok has unveiled a new collection of shoes that brings back its 90s creation of split cushioning, and combines technology and aesthetics from three iconic shoes -- Instapump, Opus and Ventilator.

The "disruptive" Sole Fury Boost shoes collection has been launched as part of Reebok's latest "Sport the Unexpected" campaign.

"It translates the essence of the past to now; fusing the asymmetrical lacing pattern of the Sole Fury, together with iconic Instapump technology with Adidas' revolutionary BOOST cushioning technology," the brand said in a statement.

The idea behind the lightweight shoes was to create to celebrate the brand's heritage of daring designs, while interacting running technologies in a bold lifestyle silhouette.

Priced at Rs 14,999, they will be available at Reebok stores, Vegnonveg, Superkicks and online.

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