ByPuja Gupta

July 8, 2021 (IANSlife) Accelerating its digital transformation, American fashion brand Nike has launched its app in Southeast Asia and India (SEA&I) that aims to provide members with personalised access to the best of Nike.

The free App was launched on Wednesday in Singapore, Thailand, Philippines, Malaysia, India, Taiwan and Vietnam.

The app connects  members to product, guidance, rewards and experiences, all tailored to their individual preferences. A digital Nike hub in the palm of your hand, members receive product recommendations based on what they love, with fast and secure checkout. 

Sanjay Gangopadhyay, VP of Nike SEA&I, said:  “The launch of the Nike App marks a critical expansion of Nike’s digital ecosystem in SEA&I.”

He added: “Through this launch, we are creating meaningful relationships with our local members, and inspiring and equipping them to move.”

The brands growing ecosystem in SEA&I allows consumers to shop on their terms — how, when and where they want. Consumers can shop at the brand's stores and partner stores, as well as online through the App, Nike.com, SNKRS Web. Nike is also helping people make sport a daily habit through the Nike Run Club (NRC) and Nike Training Club (NTC) activity apps.

“A key focus with developing the Nike App for SEA&I was ensuring that the content, experiences, services and product offers are customized based on what we know Nike members in SEA&I want most from us,” says Xia Ding, VP of APLA Nike Direct Digital Commerce. “Over time, this focus becomes even sharper as we learn from member behavior and engagement, so we are able to personalize the Nike App experience to an even greater extent.”

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Puja Gupta can be contacted at puja.g@ians.in