By IANSlife

April 14, 2023 (IANSlife) There is something powerful about a well-known fashion brand and a cherished entertainment organisation working together to connect followers in a fresh-new way because fashion and entertainment can spark culture and create fandom.

Netflix and Lacoste collaborate creatively and launches a new collection honouring some of the fascinating universes of some of our favourite shows, including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone, and Elite.

The iconic Lacoste gear, including polo shirts, sweatshirts, tracksuits, and more, will be transformed into characters from the Netflix shows Upside Down and Las Encinas High School.

“We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life. The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences, and know-how,” says Catherine Spindler, Lacoste Deputy CEO.

“We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment”, said Josh Simon, VP, of Consumer Products, at Netflix. “This collection is a compelling and creative way for fans to express their love for our stories and characters.”

The iconic, genderless clothing of Lacoste has been revisited according to the universe of the eight shows. Polos, caps, sweatshirts, and tracksuits are part of this new wardrobe, halfway between sports and fashion. For the occasion, the crocodile has donned the costumes of the Netflix characters and is embroidered or flocked on all the pieces in the range. For Stranger Things, his face changes into that of the fascinating Demogorgon. In a nod to Queen Charlotte from Bridgerton, he wears an oversized wig. Other pieces are adorned with an all-over toile de Jouy-like print, with the disguised crocodiles navigating between the signature graphics of the streaming platform. A must-wear collection giving fans the opportunity to infuse the love of their favorite shows and their favorite clothing brand with their personal style.

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