ByIANSlife Features

December 7, 2019 (IANSlife) Luxury fashion house Ermenegildo Zegna celebrated the unveiling of the revamp of its flagship boutique in New Delhi at the DLF Emporio Mall.  At the centre of the chic soiree was the screening of the brand's latest campaign ‘What Makes a Man’, featuring some of India’s most prominent men.

Zegna’s desire to facilitate this conversation is the major purpose behind the new brand campaign, that was revealed last night. The faces featured in the campaign include Imtiaz Ali, Ranveer Brar, Keshav Suri, Peter D’Ascoli, Prateek Jain, Gautam Seth, Samir Kasliwal and Rajesh Pratap Singh. Spanning different parts of society, including music, sports, art, fashion, and entrepreneurship, each of these individuals reflects and embody many shades of masculinity.  

With its first renewal in a decade, the bold revamp of Zegna’s New Delhi space represents an opportunity to strengthen the brand’s retail presence in India and reflects its ongoing commitment to this important market. With 150 square meters of luxury retail space and a contemporary mix of exclusive design elements the New Delhi boutique, designed by Zegna’s in-house architects, conveys the Ermenegildo Zegna brand DNA and showcases the entire range of collections through a full journey, from Ermenegildo Zegna XXX collection to Z Zegna, from the Ermenegildo Zegna contemporary formalwear to the latest in Luxury Leisurewear and a wide range of textile and leather accessories.  Customers can also experience the exclusive services of Su Misura and Personalization, conceived to meet the needs of a man who looks for high-quality standards and enjoys the privilege of choosing his own fabrics and finishes to create his personal look.

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