ByIANSlife
March 10, 2022 (IANSlife) After two years of digital and phygital showcases due to the pandemic, the powerhouses of fashion and beauty in India - Lakmé Fashion Week (jointly organized by Lakmé & RISE Worldwide) and the Fashion Design Council of India (FDCI) together will be hosting a fully on-ground, season-fluid edition in New Delhi, from 23rd-27th March 2022.
Sumati Mattu, Head of Innovations at Lakmé said, “In line with the Lakmé Absolute Explore Eye Colours Range, a trend statement that invites everyone to go beyond the ordinary and the expected, we are looking to explore newer avenues this time around with this physical edition of FDCI X Lakmé Fashion Week. We are excited with all that’s new including the location, integrations of technology, partnerships, and an army of new talent. The goal for Lakmé has always been to merge the latest innovations in beauty and fashion and provide the customer with an unforgettable experience. This is what this seasonless fluid edition of FDCI X Lakmé Fashion Week will bring to the table.”
“Energies are at an all-time high as we curate a diverse range of pathbreaking showcases and initiatives. This edition is extremely special as we are making a full physical come back after two years of adapting to the digital environment. Our audiences can expect the best of designers and talent at this edition of FDCI X Lakmé Fashion Week with an extremely intense and power-packed schedule.” said Sunil Sethi, Chairman FDCI.
Jaspreet Chandok, Head RISE Fashion and Lifestyle said, “As we move back towards a fully on-ground format we are looking forward to bringing a slew of fantastic collaborations with leading designer labels and brands at FDCI X Lakmé Fashion Week. While we continue with some of our long-standing partners, we also welcome new ones. The edition will bring exciting new ideas and innovations and feature a strong curation of designers and talent which we hope is worthy of the newly unified fashion week of the country.”
The platform will offer two showcase areas for designers and will continue to champion sustainability through path-breaking initiatives while further spreading messages of inclusivity and diversity. The Showroom will also be back in an on-ground format for buyers in addition to enhanced features in the virtual initiative. Shows will continue to be live-streamed across key OTT platforms to reach a far and wide audience.
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