By IANSlife

October 22, 2022 (IANSlife) Ranbir Kapoor and Ananya Panday represent the changing mindset of modern India. Launched in 2021, TASVA aims to infuse fresh energy into the Indian celebratory experience for the male consumer with its traditional and fusion Indian apparel that is high on unmatched quality, comfort, and style. Its ethos of freedom to be oneself and let individuality shine through is in perfect sync with that of Ranbir Kapoor and Ananya Panday.

“I am excited to join the TASVA tribe! It’s amazing how the brand is making Indian celebrations and occasions so much more stylish, modern and fresh, which is what my personal style is as well. The campaign Ek Naya Nazariya captures present-day India and its celebrations perfectly”, said Ranbir Kapoor

“It gives me immense pleasure to be a part of the TASVA tribe. My personal style ideology identifies with the brand's fresh approach when it comes to ethnic wear for men and Indian celebrations. Starting my association with the brand's #EkNayaNazariya campaign is very special. It captures modern India's thinking in such a beautiful way”, said Ananya Panday

Sharing the announcement,  Tarun Tahiliani, Chief Design Officer, TASVA said, “Who better than Ranbir Kapoor and Ananya Panday to bring alive the vision of TASVA and its contemporary styles? Like TASVA, they have a natural sense of style that’s effortless and a perfect representation of new-age India. I am thrilled to have their charming and youthful energy, fuel the brand appeal for our standout and fast-growing menswear brand.”

Sandeep Pal, the CEO, of TASVA, added, “We are extremely pleased to have Ranbir Kapoor and Ananya Panday join the TASVA tribe. The brand was conceptualized with a view to changing the way India thinks about ethnic menswear for festive occasions & weddings. It is all about expressing one’s individuality and a beautiful balance of modern tastes, rooted in tradition. Ranbir & Ananya are a perfect match for TASVA’s brand ideology.”

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