ByIANSlife

September 1, 2021 (IANSlife) Saundh, known for its synthesis of the yesteryear charm with a contemporary touch is an everyday luxury wear label for women. With a mission to put Indian aesthetic in contemporary design language, they have launched a second Delhi store in Greater Kailash- I.

Being a homegrown D2C brand, they aim to spread across the country with about 15 stores in the pipeline in the current fiscal year. The brand has a strong digital presence with add-on services like virtual appointments, customised fits and doorstep delivery to further add to its credentials.  

The store spread over 706 sq ft. in one of the busiest markets of the town, has been given a luxurious touch of royal heritage and designed in waft blue and ivory white, whilst retaining the charms of a new age world too! With the launch of its latest store, Saundh also stages the reveal of its latest AW’21 Collection, ‘Kalp Haat’ – a festive collection seeking inspiration from the rich artistic heritage, further brought to life on rich fabrics through digital iterations of classic motifs, surface ornamentation, traditional embroideries, and handcrafted embellishments. The unique storytelling accompanying the designs have been the brand’s USP since its inception. With Kalp Haat, they dig deeper into the mind of the Saundh woman and follow her journey into a cultural souk. 

The collection which carries the essence of yesteryears’ tradition and renders it with love on modern contemporary silhouettes is a conflux of numerous art forms from all over the country. The collection entails new and widened offerings ranging across, kurta sets, accessories, jackets, sarees, dresses and more! 

Store Address: M56, Main Market, GK -1, New Delhi 

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