ByPuja Gupta

November 11, 2020 (IANSlife) In collaboration with Reebok, rapper Cardi B has launched her first-ever footwear collection. Redesigning the brand’s iconic Club C silhouette in the form of an all new Club C Cardi and Cardi Coated Club C Double, the glamourised sneaker is perfect for the holiday season. 

Having played a large role in the design and curation process, Cardi was inspired by a dystopian world, taking cues from her most recent iconic fashion moments. Using the simplicity of the infamous Club C silhouette as a jumping off point, Cardi took things to the next level with bold, transparent designs.

To support the launch of her new collaboration, Cardi B will be headlining an all-new campaign with Reebok titled “B Unexplainable,” celebrating her personal growth, passion for design, and equality. Through “B Unexplainable,” the brand aims to explore society's expectations of women: how they are told to be perfect but humble, strong but caring.

The two silhouettes, will feature women’s and children’s footwear sizing options (juniors and infant), with the children’s shoes being direct takedowns of the adult styles at attainable price points. Both styles will be available beginning November 14 at Reebok stores and online at shop4reebok.com, Veg Nonveg and Superkicks India starting Rs 6,599.

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Puja Gupta can be contacted at puja.g@ians.in