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British fashion and lifestyle brand unfurls 2 new flagship stores


Superdry has diverted 40 million bottles from landfills, incineration, and oceans in its collections

By IANSlife

October 14, 2021 (IANSlife) Famed for combining American design with Japanese style graphics, iconic British fashion and lifestyle brand Superdry, unfurls two India flagship stores (Mainline and Sports Performance) at Jio World Drive at BKC, Mumbai. Along with the store launch, the brand also unveiled their Autumn Winter 21 collection campaign ‘Jackets Made Better’. 

The brand aims to inspire and engage the contemporary, style-obsessed consumer – whilst leaving a positive environmental legacy. The launch focuses on the brand’s commitment to sustainability across the jacket collection. The campaign ‘Jackets made better' showcases not only the breadth of offer and quality of product but also the incredible strides they have made as a company to deliver the biggest sustainable jacket range in the world. The recycled fill is just as warm as any other jacket fill and will last for years to come. This inclusive range delivers a spectrum of colours, fits, styles, and silhouettes all while using low-impact materials.




Apart from Jackets, the collection also houses authentic tees and laidback leathers by ‘Original & Vintage’ in classic blacks, rich tans and deep greens made from premium, buttery-soft leather. Flowy bohemian dresses and skirts, cord flares, western shirts, and painted Boyfriend Trucker Jacket featuring a unique abstract design are also a part.







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