Skip to main content

Cover Story

Ahmedabad fashion gets a Rajasthani update

Representative Image

Designer Raghavendra Rathore launches his new store in Gujarat’s capital city

By IANSlife Features

 

Designer Raghavendra Rathore launches his flagship boutique today in Ahmedabad.

The Raghavendra Rathore Jodhpur label is a favourite amongst celebrities and a top pick for formal occasions. While it’s the go to label for men, even Bollywood divas prefer the designer when in need for a custom made well-fitting suit.

Accompanying the designer at the launch is actress Nimrat Kaur, dressed in a signature Rathore Bandhgala to mark the occasion. The ‘Lunch Box’ star is known to wear a lot of the designer's ensembles, especially while away on international projects. The stylish star says, "It is said that style is inherent, but designers like Raghavendra Rathore have managed to go beyond fashion to seed “individual style” for his clientele, a task not possible without the love for what the brand stands for and creates. My best wishes to the Worlds best Bandhgala Makers for their store in Ahemdabad! ”

The well located store offers a vast selection of men's tailored and ethnic samples, specially woven in looms across the rich landscape of India. Providing a personalised experience to create your own outfit in the guidelines set by the bespoke atelier of the brand, the store has a special area where client-interactions can take place with a rich resource of fabrics and the latest collection.

The designer tells IANSlife, “Ahmedabad has long been known for its classic aesthetic, there is no better time than now to be in the centre of a textile rich city catering to clients with discerning tastes and appreciation for the classic. We have built a wonderful coterie of clientele from in and around Ahmedabad over the years, making it an important market for us. Opening a space for our clientele was a logical call and always a part of the retail plan allowing us to be closer to the friends of the brand."

Here’s a look at some of Bollyood’s top fashionistas who have worn the designer over the years:

Kareena Kapoor Khan

Kareena in a Rathore bandhgala
Kareena in the label's bandhgala

Kareena Kapoor Khan who was in the Capital recently for an event chose a royal blue bandhgala to keep her warm in the freezing weather.

Tapsee Pannu

Tapsee in a made-to-measure suit
Tapsee in a Rathore suit

Tapasee Pannu was styled in the designer’s made to measure suit for a photo shoot.

Sonam Kapoor

Sonam wears a custom designer ensemble
Sonam wears a custom made Rathore ensemble

Sonam Kapoor wore a custom burgundy ensemble, featuring a jacket in a rich crimson shade for a glamorous avatar.

Malaika Arora

Malaika
Malaika in a feminine silhouette

Malaika Arora chose a soft cascading skirt paired with a long ivory jacket for a softer look.