May 25, 2023 (IANSlife) The two biggest movie theatre chains in India, PVR and INOX, have combined to establish PVR INOX Limited, making it one of the world's top publicly traded theatre companies. With a 43 percent market share of multiplex screens in India, the recently combined PVR INOX maintains a network of 1689 cinema screens across 361 facilities in 115 cities in India and Sri Lanka. It boasts the fifth-largest number of screens worldwide and the highest admissions per screen. PVR INOX unites two powerful leadership teams with the most prestigious locations around Sri Lanka and India.
PVR INOX Pictures, formerly PVR Pictures, is the motion picture arm of PVR INOX Limited. PVR INOX Pictures intends to increase investments in content acquisition to streamline high quality content for the Indian market, generate further opportunity for underrepresented storytellers and independent creators, and deliver a robust content slate to the Indian audience. With a wider screen network, it will expand its programming and marketing capabilities and create highly innovative experiences, bringing significant value to its partners as well as to its customers.
"PVR INOX Pictures will aspire to be the most innovative, exciting and fun place to share your stories with India. With two large forces coming together, the scale of opportunities is unprecedented. PVR INOX Pictures will continue to serve as a partner to the content producers across the globe and expand the quality and depth of content that is made available to Indian consumers. PVR INOX Pictures is better positioned than ever to generate value for international producers, sales agents, the independent film community and studios," says Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.
(This article is website exclusive and cannot be reproduced without the permission of IANSlife)
IANSlife can be contacted at email@example.com