December 05, 2023 (IANSlife) Turning a new leaf in India’s AVGC-XR Industry, AVAF unveils the debut edition of AniMela - India’s first-ever international Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR) festival. The festival encompasses four fun-filled days of film screenings, knowledge-sharing sessions, immersive experience zones, VFX-making of, comic book/graphic novel creators and more to celebrate India’s creative prowess and technological strides in AVGC-XR, a much-needed platform to promote and claim India’s space in the International arena. The AVAF has partnered with the Government of India (Information & Broadcasting Ministry) and the Annecy International Animation Festival to bring AniMela to Mumbai at the National Film Development Corporation (NFDC) from 18th to 21st January 2024.
Kireet Khurana, the festival director of AniMela, said, “India is making content at par with the international standards, but lacks a narrative as a Creator of world-class content. With AniMela, we intend to align with our Government’s thrust of Create-In-India and build a platform of international pedigree to exhibit excellent films, games and other forms of visual arts created by Indian independent talent and studios to a larger audience and promote them internationally. At the same time, the festival provides for a holistic artistic and technological reflection in the AVGC space by bringing global industry veterans and emerging Indian talents under one roof.”
India is home to abundant untapped creative talent in the AVGC-XR space. However, it is seen only as a powerhouse that provides back-end support to large studios in the West, while the truth is that there exists immense potential, creativity and technological know-how in Indian creators, animators, VFX artists, game developers and comic book/graphic novel artists to create plenty of original, homegrown content that can travel worldwide and become global properties with the right mentorship, networking and opportunities.
AniMela stands as India's gateway to revolutionise the AVGC-XR narrative, elevating the industry to its deserved recognition internationally. Serving as a front-row ticket to world-class animation crafted by emerging Indian talent, the festival is more than just a celebration; it's India's pivotal moment to claim its stake in the global AVGC-XR landscape.
All this underlies the big dream of propelling the country from the sidelines of being a ‘service provider’ and back to the world, to being a front-running creator-industry with original IPs and stories that travel worldwide. In line with this, the festival stands on four pillars:
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