By IANSlife Features
April 5, 2020 (IANSlife) Renowned playback singer Kailash Kher will oragnise a live concert from his home from 9.10 pm on 5th April for 30 Minutes to stand in solidarity and pay tribute to the discipline and spirit of service the nation has exhibited during the lockdown.
“Even though we are in our homes, we are not alone. The country's 1.3 billion people are together during this lockdown period. Prakash Alokan is my humble salutation through music,” said the 'Teri Deewani' hitmaker.
Sukrit Singh of Be.Live says, “this initiative has unprecedented support from OTT Players - we are expecting more to join the movement. Even an e-commerce player like Flipkart has offered to broadcast Prakash Alokan through their video platform”.
The idea is conceptualised to be the first in a series of virtual events - India Cares - in support of the PM Cares fund. Manish Bardia, founder of Moving Pixels who has been a part of many such campaigns says, “In this difficult time as communicators and entertainers we must spread the light of hope and stand behind our leader and the nation.” The concert is also supported by Moving Pixels Digital, XP&D Be.live , Multi TV and Kaizzen.
The concert will begin at 9.10 pm on 5 thApril 2020. It will be free to view and will be available on the following platforms - Jio TV, MX Player, Sony Liv, Idea Movies, Vodafone Play and Flipkart. More OTT platforms are likely to join and will be announced later. The concert will also be available on social platforms such as Facebook Live, Youtube, Twitter and Instagram.
Prime Minister Narendra Modi has urged the country to switch off their lights at home and light a candle, diya, flashlight or mobile flash at their doorsteps and balconies on 5th April at 9 pm for 9 minutes to stand united and dispel the darkness spread by coronavirus.
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