BySukant Deepak

April 10, 2021 (IANSlife) Mahendra Singh Dhoni and Sakshi Singh Dhoni’s production house Dhoni Entertainment Pvt Ltd. has announced it will create a secret-agent animated universe. The first edition in the universe will be based on the multi award-winning cricketer himself. The series is a joint venture with Black White Orange Brands  Pvt. Ltd. (BWO).

The animation fiction show will be based on MS Dhoni’s attributes, in a never-seen-before avatar - ‘Captain 7’. The series is in pre-production and will launch in 2022.  

A brand-consulting company, this is also BWO’s first foray into content. The vision of this partnership is to create a premium animation show, followed by a new season in the franchise every year. The content will be distributed across multiple platforms worldwide.

MS Dhoni said, “The concept and story is great. It will bring to life my other passions along with Cricket.”

Adds Sakshi Singh Dhoni, “When BWO came to us with the concept of an animation fiction show based on Mahi, we were on board. A whole lot of adventure awaits you with ‘Captain 7’.”

Commenting on the association, Bhavik Vora, Founder & CEO of BWO, said, “Creating aspirational Indian brands was one of the core thoughts when we started BWO. While our focus has been licensing, we’ve always explored clutter-break- ing new avenues. This is our first foray into original content and what better way than to take MSD’s legacy forward. Sports is close to our hearts and we are huge Dhoni  fans  –  the  perfect  formula  to  create  ‘Captain  7’!  This  partnership  with Dhoni Entertainment Pvt Ltd. is truly a dream collaboration and we can’t wait for audiences to see the show.” 

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Sukant Deepak can be contacted at sukant.d@ians.in