ByIANSlife

October 30, 2021 (IANSlife) These days social media users armed with trolling seem to have taken up the job of the censor board, feeling free to attack everything that may personally offend them in a subjective or individual capacity. 

The latest target, renowned designer Sabyasachi Mukherjee, in the line of fire over his recently launched jewellery campaign which features couples modelling his Royal Bengal Mangalsutra collection.
 

The 'Intimate Fine Jewellery' campaign showcases models embracing and posing dressed in intimate wear adorned with a Royal Bengal version of a mangalsutra. The mangalsutra is a traditional necklace to be worn by Hindu women to signify they are married. Netizens have trolled the designer asking whether he is selling "lingerie" or a "mangalsutra" and have accused him or hurting sentiments.
 

The campaign released on the Sabyasachi official social media page; in addition to featuring models dressed in lingerie, it also features models dressed in the brands latest saris, kurtas and jackets wearing various pieces of the collection and even features male models wearing the Royal Bengal Mangalsutra.

When contacted, Sabyasachi's team declined to comment.

Today, in one of the largest democracies in the world, creative freedom it seems, is slowly becoming the prerogative and privilege of a section of Indian society, whose trolling, critiquing and social media intimidation is left unchecked. 

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