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Vaani Kapoor turns to natural products for hair care

Vaani Kapoor/ Instagram

#HairOnHigh campaign intends to connect with the new age users bringing the age old tradition of hair oiling back to life

By IANSlife

January 14, 2021 (IANSlife “The wide range of products available in the personal care segment confuses consumers in differentiating between natural and synthetic products. I am happy to be the face of Brillare, a home grown brand that is making it easier for consumers to choose 100 percent natural products with zero dilution promise. With a hectic work life and continuously changing schedules, I have always preferred natural products for my hair care regime and Brillare’s science backed products made with thoroughly researched formulations is something I deeply resonate with,” stated Vaani Kapoor, who has been roped in as brand ambassador for Brillare. 

The brand offers an innovative concept of Oil Shots with powerful blend of rich active oils. Further, it also offers Real Mahabhringraj Oil as holistic oil to fight hair fall, dandruff & dry hair all at once after completing Oils Shots ritual.

Jigar Patel, CEO of the brand said, “The brand is constantly challenging the status quo by creating innovative products that are made with real natural ingredients. We are the first zero dilution, all natural brand in India to provide dermatology grade results without chemical abuse. With #HairOnHigh campaign, we would like to create a strong connect with millennial audience in the language that they would strongly resonate. The brand plans an aggressive growth in the coming year. Vaani Kapoor fits perfectly well with the brands ethos & her persona augurs positively with our consumers providing both, credibility and salience to the brand.”

 

 

 

 

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