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US-based Makeup Eraser enters Indian beauty market

MakeUp Eraser

The Original Makeup Eraser is said to be the first ever reusable makeup remover in the world

By Puja Gupta

November 10, 2020 (IANSlifeUS-based beauty brand MakeUp Eraser has finally entered India. The Original Makeup Eraser is said to be the first ever reusable makeup remover in the world, founded by Elexsis McCarthy in 2013, after discovering a way to remove makeup with no chemicals, no oils, and just water.  

Each one is reusable, machine washable and will last 3-5 years. One eraser is equal to 3,600 makeup wipes, says the company which will be retailing it exclusively at Glow by Tressmart. It is a 2-in-1 tool that not only easily removes makeup but also exfoliates your skin. Free of alcohol, oils, astringents, parabens, fragrances and sulfates, this product is definitely every girl’s must-haves! 

 

MakeUp Eraser

 

“Having tried the product myself, I not only love the product, but I also love how its eco-friendly and vegan especially since I also own a vegan brand Paul Penders. I am confident that the brand will perform extremely well in India and can’t wait for you to try it.” – Says Sargam Dhawan Bhayana, Director MakeUp Eraser India and Glow by Tressmart.

 

MakeUp Eraser


 

“MakeUp Eraser is dedicated to creating the most sustainable makeup remover in the world. 1.3 billion wipes are used daily. Our mission is to eliminate this unnecessary waste one LESS makeup wipe at a time. We look forward to creating a more sustainable futuretogether,” said Elexsis McCarthy, Brand Founder of The Original MakeUp Eraser  
 

 

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Puja Gupta can be contacted at puja.g@ians.in