January 14, 2022 (IANSlife) Boddess.com, a beauty retailer, has opened its first flagship store in Gurugram's Ambience Mall. It now has 1700 square feet of beauty area dedicated to top international brands in skincare, make-up, haircare, and body care, following its successful online launch with over 100+ beauty brands. The store smoothly integrates its features to create a genuinely unique customer trip, powered by Digital Tools, Augmented Reality, and Virtual Shopping experiences.
Supermodel Miranda Kerr's Kora Organics, Korean Luxury Skincare brand Sulwhasoo, Laneige, Innisfree, Natural Skincare brand; Caudalie, the Cult Make up brand; Anastasia Beverly Hills, Cruelty Free & Vegan Skincare and Body care brand; The Body Shop, luxury Haircare brands Kevin Murphy and Olaplex are among the brands featured in the store. Issey Miyake, Carolina Herrera, Mont Blanc, Paco Rabanne, Burberry, Givenchy, Salvatore Ferragamo, and others are among the premium names represented.'
Juice Beauty, an award-winning international farm-to-beauty company, makes its debut retail appearance in India here. Over the coming few weeks, it will introduce a number of unique international brands to its online and offline stores, giving customers a true Omni-channel experience.
Men's grooming has been given its own section for the first time to cater to this fascinating segment of the beauty business. The store also features a number of well-known D2C native companies such as Minimalist, Dot & Key, and The Man Company.
The brand encourages its audience to take a look into the future of digital beauty retail in India, using Augmented Reality Technology and Virtual Beauty Tools. From skin analyzers and make-up try-on mirrors to interactive screens and immersive zones, to several strategically placed contact points, clients are given a seamless digital and physical experience.
The Boddess Store is the Ultimate Product Destination, with curated beauty ranges, touchless technology, smart personalization, and elevated service stations staffed by best-in-class specialists such as skin experts, make-up artists, hair experts, and beauty advisers.
Speaking at the launch Ritika Sharma, Founder and CEO, Boddess [House of Beauty] ‘With the opening of our first flagship store, we are excited to bring a one-of-a-kind beauty retail experience to all beauty enthusiasts. From launching Boddess as a multi-beauty wellness platform in the digital space to seeing it manifest in the physical realm in the second year, it has been an incredible journey. The experiential-led store is an amalgamation of technology, services, and personalization and is fully equipped to answer all your beauty queries. The seamless integration of the physical and digital touch points will deliver a captivating in-store experience, benefiting consumers and bringing us one step closer to them. Keeping customer satisfaction and safety paramount, we have implemented all essential hygiene protocols to safeguard the health of our customers and employees. Our touchless digital beauty tools enable us to maintain the right safety for our consumers. We are excited and ready to welcome shoppers to the new store.’
Key Features of the store:
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