ByN. Lothungbeni Humtsoe

September 25, 2021 (IANSlife) Just as we need healthy food to provide us nutrients for healthy living, it is very essential to choose the right beauty product to moisturise our skin which gets expose as you step out of your crib. Keeping in mind not only the right product but clean skincare is vital.

On launching Juice Beauty in India Karen Behnke, Founder, Juice Beauty who believes in transformation without compromising said, "Every drop of our revolutionary formulation feeds your skin. It is our constant endeavour to lead the beauty space by developing highest efficacy skincare and makeup products that show transformative results.”

“We pride ourselves in our special ‘Farm To Beauty’ initiative that is not only aimed at enhancing the powerful antioxidants but also limiting pesticide and synthetic fertilizer residue in beauty products. We have successfully estimated the avoidance of 3 tons of pesticides in the past decade and we will soon be converting a Sonoma farm to an organic farm that will serve as a prime source of many pristine ingredients and an inspiration to our generation for sustainable practices and future innovation.” she added.

Elated at the launch, Ritika Sharma, Founder & CEO, House Of Beauty, “We are excited to announce our partnership with Juice Beauty – the world’s leading organic and 100% natural clean beauty brand. We resonate strongly with Karen’s story and share her values in founding this brand with true farm to beauty and sustainable practices. Not many brands can make that bold claim today – but Juice is the exception. Their breakthrough technology and innovations in chemistry drive powerful, tangible results that are light on the skin. Their products are formulated without any parabens, petroleum, pesticides propylene or silicones, or any other artificial dyes and fragrance. The products are packed with botanical juice bases and vitamin-rich ingredients to deliver equal if not better results than conventional products. To our Indian customers who value the definition of real ‘clean’ beauty in the luxury space, this unique, high-performance brand is for you. Juice Beauty brings several revolutionary breakthroughs in the world of skincare such as the internationally awarded stem cellular anti-wrinkle skincare range, the green apple brightening range, and the phyto pigments make-up range. We cannot wait to share these innovative ranges with our House of Beauty and Boddess customers.”

"Indian Skin is thicker as compared to other skin types it's meline rich and prone to tanning depending on exposure to UV radiation it requires a very different treatment while product selections. Customers are looking at moisturising, hydrating properties, including vegan, cruelty-free product ranges which Juice really offers. If we look at the ingredient and product formulation it is right and so much right for Indian skin and what it needs." Ritika Sharma, Founder & CEO, House Of Beauty tells IANSlife upon asking if Juice Beauty is right for Indian skin.

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N. Lothungbeni Humtsoe can be contacted at lothungbeni.h@ians.in