By IANSlife

April 14, 2023 (IANSlife) Maybelline New York announces the appointment of three new brand ambassadors for India. The brand has roped in Suhana Khan, Ananya Birla and Eksha Subba and has extended its erstwhile brand purpose association with sportsperson PV Sindhu.

With the debut of this campaign, the brand has once again shown why it is a leader in beauty and youth appeal. Through its new ambassadors, Maybelline in India hopes to better connect with Gen Z consumers in India by showcasing the brand's youthful energy, edge, style, and the newest trends straight from the streets of New York.

Suhana Khan holds a degree in theatre from NYU and has always had a strong desire to act. She is expected to make her on-screen debut later this year, and the youth of the nation are drawn to her style and confidence.

Millions of young girls in India look up to badminton star and two-time Olympic medalist PV Sindhu.

As a platinum-selling singer, entrepreneur, and fervent supporter of mental health, Ananya Birla wears many hats. Supermodel, boxer, biker, and police officer all describe Eksha Subba. With their distinct personalities, this new Maybelline New York team of ambassadors perfectly captures the essence and ideals of the company.

Zeenia Bastani, Brand General Manager – Maybelline New York, L’Oréal India, said, "We are thrilled to welcome Suhana Khan, Ananya Birla, and Eksha Subba in addition to PV Sindhu, to Maybelline New York! Our mission is to give everyone the self-confidence to express themselves and their beauty - their way, and these four talented young women embody the spirit of our brand and what we stand for. They perfectly represent Maybelline New York women who are ambitious, confident in their self-expression, diverse and ready to make change!”

Ananya Birla, known for her voice and charisma shares, “I am absolutely honoured and delighted to represent Maybelline New York. Maybelline creates makeup made for all and stands strongly for diversity and inclusion. I’m also proud to be the voice for a brand that has a purpose in ‘Brave Together’ which aims to destigmatize the conversation around mental health and encourages young people to seek the help they need. I am personally very invested in the mental health crisis in India and I’m looking forward to working with Maybelline on this cause.”

Suhana Khan, sharing her thoughts on being a part of the Maybelline New York family, said, “It is very exciting to be associated with an iconic brand like Maybelline New York. This collaboration is closer to my heart as I have lived in New York as a student and the brand captures the style and essence of the city. I look forward to being a part of Maybelline’s journey in India, connecting with young consumers and being the voice of the brand that gives young women everywhere the confidence to express themselves."

Eksha Subba also shared her thoughts on the new association stating, “Maybelline New York is the No 1 makeup brand in the world and is associated with this brand is a dream come true. Some of their iconic products have been part of my makeup kit while growing up and it's an honour for me to be representing this brand today!”

PV Sindhu, shared her excitement about this extended association with the brand, saying, "I have always been proud to be associated with Maybelline New York and their mental health initiative, Brave Together. The brand stands for strength and confidence, values that I strongly identify with. I look forward to inspiring young women to be the best versions of themselves and be Brave Together, always."

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