ByIANSlife

February 22, 2022 (IANSlife) Founded by tech industry veteran Suveen Sahib and beauty veteran Britta Cox, K18 offers a uniquely scientific approach to haircare. The K18Peptide™—clinically proven to reverse hair damage in 4 minutes—developed by applying computational models with sequence analogy used in biotech to the molecular structure of human hair.

The peptide, a unique amino acid sequence, works on a molecular level to restore hair back to like-new strength and elasticity. By reaching the innermost layers of hair and reconnecting broken keratin chains—a result of bleaching, chemical services, and heat damage—the peptide provides lasting renewal instead of temporarily patching damage like more traditional cosmetic chemistry products on the market.
 

K18 – is a high-performance biotech haircare brand announces its expansion into India, in partnership with Mk Exim India limited.

The brand is excited to reach a new audience through this partnership with Mk Exim India Limited, educating hairstylists and consumers about why the science behind hair not only has a place in their self-care routine but is ushering in the next era of hair health. Biomimetics, the practice of learning from and mimicking nature, is a key component to K18's unparalleled Leave-In Molecular Repair Hair Mask formula. Imitating the natural structure of keratin building blocks (amino acid sequences), the K18 bioactive peptide is a perfect size and molecular structure to seamlessly fit in and reconnect broken keratin chains. Recognized as natural by the hair, it's not washed away by water or shampoo like traditional bonding agents.

"Nature is the best designer, and we've found by understanding the biology of hair you can achieve what you've always wanted, true hair health and full expression with less. Less product, less frustration, less damage," says Founder Suveen Sahib. "We are elated to bring K18 to India with such amazing partners on our crusade to liberate haircare. No one should have to choose between healthy hair and hair that looks the way they want it to – and now the diverse, curious community of beauty lovers never have to make that compromise. We are ready to share this innovation with even more people and are so excited Mk Exim sees the value of molecular repair that actually works across all hair types."

“We have tested K18 extensively in all the top salons across India and the response has been phenomenal. K18 is a disruptive, results-driven brand that is focused on solving hair damage for clients of all hair types and textures, and we are so excited to introduce them to our hair community in India. It is time for a major shift in the hair environment and we are ready to witness that with K18." added Manish Dialani, Managing Director at Mk Exim India limited.

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