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Care for your tresses

Kerastase

A modern solution to an age old problem

By N. Lothungbeni Humtsoe

January 12, 2021 (IANSlifeWinter weather isn't the best for your hair, making it dry and brittle. The screen time doesn't help hair fall woes either.  It's best to follow a routine which helps to keep your locks clean, moisturised and shiny. Keeping this in mind the experts at Kérastase have created the Genesis collection, which is the first range from the brand to treat both kinds of hair-fall – at the root and from fibre breakage.

 

(L) Genesis - Defense Thermique (R)GENESIS - Flacon Serum Anti-chut Fortifiant
(L) Genesis - Defense Thermique (R)GENESIS - Flacon Serum Anti-chut Fortifiant

 

Currently, hair fall and hair loss is the #1 hair concern among millennials, along with the usual suspects like dryness or damage. And yet traditional hair-loss products represent only 8 percent of the market today! When young women search for solutions, they see medical products, mostly dedicated to men first. There is no hair-fall treatment made just for them associating beauty and efficiency. Kérastase listened to their concerns and responded with a modern solution to an age old problem. Products hit the shelves in January 2021. 

 

 

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