ByPuja Gupta

May 8, 2020 (IANSlife) Beauty brand Colorbar has launched #ColorbarGivesBack initiative to provide free meals to the daily wage workers, in collaboration with Delhi Police. For every purchase made on its website, the brand will be donating 25 per cent of the total bill for the cause.  

Talking about the initiative, Samir Modi, Founder and Managing Director, Colorbar said: “Let’s put ourselves in the shoes of those who are struggling for the fundamental basics, and the pressures they are feeling, in terms of providing for their families. During this time of crisis we have to think about the values that are making this world go round, about what makes us human - compassion and empathy, collective support and resilience, and hope for a better tomorrow.”

He added: “Let us not forget that daily wage workers are at - in some cases, quite literally - the foundation of the many infrastructures that keep life running smoothly for us. At Colorbar, we don’t want them to face a daily reality, wherein their own foundations have been shaken to the core.”

People can also choose to sponsor a specific number of meals or simply contribute an amount by directly donating to the cause through their website. Every donation of Rs 325 allows for a food relief package consisting of rice, pulses, salt, oil and sugar which can feed a family of five people for four days.

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Puja Gupta can be contacted at puja.g@ians.in