Skip to main content

Cover Story

Alia Bhatt is the new face of Vicco

Alia Bhatt is the new face of Vicco

Actor Alia Bhatt has been roped in as the brand ambassador for Ayurveda-based personal care brand Vicco

ByIANSlife Features

January 22, 2020 (IANSlifeActor Alia Bhatt has been roped in as the brand ambassador for Ayurveda-based personal care brand Vicco.

"Alia will be representing the brand's popular product, Vicco Vajradanti and its variants, a trusted name in the personal care category," the brand said in a Wednesday statement.

It added that the young actor will be shooting for TV commercials, theatre spots and advertisements. Alia's image will also feature on product containers and packaging.

"I have grown up seeing Vicco's advertisements in theatres and they are imprinted in my mind. To take on this mandate of Vicco's brand overhaul is a huge responsibility because this is a brand with legacy and deeply entrenched in the market," Alia said.

 

(This article is a website exclusive and cannot be reproduced without the permission of IANSlife)

IANSlife can be contacted at ianslife@ians.in

IANS Life