By IANSlife

October 21, 2022 (IANSlife) This Diwali, Snapchat encourages Snapchatters to usher in the festive spirit by supporting local sweet shops by giving them a unique Augmented Reality (AR) Diwali makeover. The exclusive Diwali AR Lens lets you decorate your favourite mithai shop with firecrackers, diyas, and floral decor, promising to elevate your Diwali experience further as you get the joy of decorating your budding local sweet shops with festive colors.

Further riding on this spirit, India’s Snap Lens Network Creators have identified specific local sweet shops and are giving them a festive Augmented Reality spin across India. Tanshiqua Sattiraju from Hyderabad chose Gulzar Sweets, Gayathri Shri from Chennai revamped Krishna Sweets, Interactive Realities from Mumbai designed a makeover for MM Mithaiwala & Bombay Sweets, Adhil Suresh from Cochin chose Nice Bake N Coolbar and Jagmeet Singh from Amritsar gave the popular Bhawani Sweets an AR twist. 

Lakshya Malu, India Market Dev. at Snap Inc., India, said, “At Snap, our focus is on localizing the app experience for our Snapchatter community in India and these cultural moments are at the heart of it. This year we want to elevate the experience for our users through this special Diwali makeover AR Lens where they can hero their favorite mithai shops thus also promoting and encouraging small business owners. We have also introduced a range of exciting creative tools for our community to engage with across our 5 tabs. We are positive that our efforts to hero local businesses and add an element of sparkle to Diwali celebrations will resonate with Snapchatters across the country."

In the run-up to Diwali, Spotlight - Snapchat’s community-driven entertainment video platform, is hosting a #LightUpSpotlight showcase where creators can share their finest Diwali-themed videos- from outfits and dance routines to recipes for festive celebrations.

Snapchat is taking over all 5 tabs on its app this Diwali, with each tab offering something special for Snapchatters to explore.

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